Crafted in legacy, Polished for Tomorrow
Discover the finest handcrafted brass artistry from Moradabad, where tradition meets contemporary elegance.
The IndieCrafto Story
Founded in the heart of Moradabad, India's brass city, IndieCrafto represents a bridge between centuries-old craftsmanship and modern global markets. Our journey began with a vision to preserve and promote the exceptional artistry of local craftsmen while adapting to contemporary business needs.
Certified authentic craftsmanship from the heart of India
Our Origins: The Heart of Moradabad
The story of IndieCrafto emerges from both triumph and tribulation, intertwined with the rich history of Moradabad, the Brass City of India .
200+
Active Artisans
50+
Family Workshops
30+
Countries Reached
15+
Craft Awards
Where Time-Honored Craft Meets Modern Design
Each piece we create is the result of a delicate balanceâtraditional techniques passed through generations, fused with a modern, minimalist aesthetic. Our artisans, many of whom have been perfecting their craft for decades, infuse their soul into every detail, from hand-hammered textures to intricate engravings.
Crafted for Those Who Value Meaning
We donât just sell products. We share stories. Of the hands that molded raw metal into art. Of the history etched into every curve. Of a city that pulses with creativity. When you partner with IndieCrafto, you arenât just sourcing dĂ©corâyouâre carrying forward a living legacy.
Sustainably Made, Globally Cherished
We believe in ethical, responsible craftsmanship. Our products are made in small batches, ensuring quality, reducing waste, and empowering local artisans with fair wages and recognition.
The Journey Timeline
Tracing the evolution of a craft that spans centuries and continues to thrive.
1800s
Moradabadâs brass flourishes under royal patronage
1800s
Moradabadâs brass flourishes under royal patronage
1900s
Techniques evolve with new designs and global influence
1900s
Techniques evolve with new designs and global influence
2000
IndieCraft to dream by consecrated descendants
2000
IndieCraft to dream by consecrated descendants
2020
IndieCraft to global launch brings brass world heritage
2020
IndieCraft to global launch brings brass world heritage
Future
Connecting every crafted piece with its unique story
Future
Connecting every crafted piece with its unique story
The Artisans Behind the Legacy
Crafted by Masters, Cherished Worldwide.
Muhammad Ali
Master Engraver
With over 45 years of experience, Muhammadâs hands create the most intricate patterns that have adorned royal collections. His specialty lies in the traditional âjalf work that requires exceptional precision.
Specializes in miniature floral patterns
Hema Devi
BBrass Inlay Artist
Hema represents the new generation of female artisans breaking traditions. Her polishing techniques bring an unmatched luster to each piece, combining traditional methods with innovative approaches.
Known for mirror-finish polishing technique
Aqeel Ahmed
Brass Casting Expert
Imranâs family has been molding brass for seven generations. His expertise in hammering creates forms that machines simply cannot replicate, with each hammer strike guided by decades of intuition.
Expert in traditional repousse technique
âEvery mark, every curve is a dialogue between the craftsman and the material.â
At IndieCraft, we believe that true craftsmanship transcends mere production. Our philosophy centers on authenticity, ethical practices, and sustainability. We work directly with artisans, ensuring fair compensation and preserving traditional techniques. Each piece we create is not just an object, but a continuation of a cultural legacy that deserves to be protected and celebrated. By choosing our products, you become part of this meaningful journey â supporting real people, real skills, and a truly sustainable approach to luxury.
The Journey Timeline
Tracing the evolution of a craft that spans centuries and continues to thrive.
Material Selection
Carefully sourcing the finest quality brass and complementary materials from ethical suppliers.
Material Selection
Carefully sourcing the finest quality brass and complementary materials from ethical suppliers.
Moulding & Hand-Hammering
Shaping the brass through traditional techniques that have remained unchanged for centuries.
Moulding & Hand-Hammering
Shaping the brass through traditional techniques that have remained unchanged for centuries.
Detailing & Engraving
Adding intricate patterns and motifs by hand, making each piece truly one-of-a-kind.
Detailing & Engraving
Adding intricate patterns and motifs by hand, making each piece truly one-of-a-kind.
Polishing & Finishing
Bringing out the natural luster of brass through meticulous refining and finishing.
Polishing & Finishing
Bringing out the natural luster of brass through meticulous refining and finishing.
Final Quality Inspection & Blessing
Traditional ceremony to bless each piece as it begins its journey to you.
Final Quality Inspection & Blessing
Traditional ceremony to bless each piece as it begins its journey to you.